
Madonna, 67, is proving age is just a number as she unleashes her signature sultry side in Dolce & Gabbana’s latest fragrance campaign. Released Thursday, the campaign for the Italian fashion house’s The One line sees the pop icon in an audacious display of sensuality alongside a pair of younger male models.
In the provocative ad, Madonna begins in a plunging black minidress that leaves little to the imagination, showing off her cleavage while standing between the two men. She completes the look with black thigh-high stockings and classic pointed-toe pumps, exuding a mix of glamour and raw sexuality.
Scenes escalate quickly as the star shares intimate moments with her companions. In one shot, she gazes provocatively at one of the men, while in another, she sketches a nude model in a private setting. The campaign culminates in a steamy bedroom sequence featuring blindfolds, lacy lingerie, hair tossing, and playful sheet grabbing—making clear this is no ordinary fragrance ad.
The campaign coincides with the launch of two new scents: The One Eau de Parfum Intense and The One for Men Parfum, celebrating the 20th anniversary of The One.
This isn’t the first time Madonna has pushed boundaries with her provocative imagery. Last December, she shared sultry holiday-themed photos featuring her 29-year-old boyfriend, Akeem Morris, and her 13-year-old twin daughters, Stella and Estere. In one look, she paired a pale pink satin corset with fishnets, thigh-high stockings, and opera-length gloves, while in family-friendly shots she wore a frilly white nightie trimmed with lace.
“Santa wants to know… have you been naughty or nice? Merry Christmas everyone!” the Material Girl singer captioned the festive carousel.
At 67, Madonna continues to challenge expectations, blending glamour, sensuality, and audacious artistry in ways only she can.
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