Michael “5000” Watts, the influential DJ, producer and founder of Swishahouse Records, has died, his family announced in a statement shared on social media. He was a towering figure in Houston’s hip-hop scene and a key architect of Southern rap’s rise to global recognition.
In the emotional message, Watts’ family confirmed that he passed away after suffering a sudden cardiac event linked to a fatal heart rhythm condition. They thanked fans, artists and well-wishers from around the world for the love and support shown throughout his career and during his recent health struggles.
Watts’ death came days after he had been hospitalised with serious complications, with his family earlier asking the public to keep him in their prayers. At the time, they expressed hope and gratitude for the outpouring of concern from across the hip-hop community.
Shortly after the announcement, longtime collaborator and Swishahouse co-founder OG Ron C paid tribute to Watts, describing him as a visionary who helped define Southern hip-hop. In his statement, Ron C said Watts was not only a groundbreaking DJ and producer, but also a mentor, entrepreneur and cultural leader who opened doors for countless artists and DJs.
For more than three decades, Watts was at the heart of Houston’s music culture. He launched Swishahouse Records in the early 1990s, building it into one of the most influential Southern hip-hop labels in the United States. Through Swishahouse, Watts helped popularise Houston’s distinctive slowed-down, bass-heavy remix style, a sound closely associated with the city alongside the late DJ Screw.
Beginning his career as a DJ in Houston’s Homestead neighbourhood, Watts made his name through nonstop mixtape releases that spread across the city and beyond. Swishahouse later became a springboard for major stars, including Slim Thug, Paul Wall, Chamillionaire and Mike Jones.
Beyond the studio and the DJ booth, Watts was admired for his commitment to uplifting his community. He championed young talent, encouraged artist ownership and played a major role in placing Houston firmly on the global hip-hop map.
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