Katy Perry’s latest single, “Lifetimes,” is making headlines, but not just for its music.
The pop star’s promotional move for the song has stirred controversy, particularly with the environmental authorities in Spain.
The music video for “Lifetimes,” directed by STILLZ, was filmed in Ibiza and Formentera, with parts shot on the uninhabited island of S’Espalmador.
While the island’s stunning scenery added visual appeal to the video, it also led to trouble. S’Espalmador, known for its ecological significance and protected dunes, is privately owned and is considered one of Spain’s most picturesque and environmentally sensitive locations.
However, the video crew did not have authorization to film there, leading to an outcry from local authorities.
On Tuesday, August 13, the Environment Department of the Balearic Islands issued a statement condemning the unauthorized filming.
The department described the incident as an “environmental infringement,” though they clarified that it would not be classified as a “crime against the environment” because the filming involved photographic and video production, rather than any physical alteration of the landscape.
The first half of the “Lifetimes” video features Perry and her friends enjoying the island, swimming, smoking, and boating, while the latter part shifts to scenes in a nightclub. Despite the controversy, the music video has drawn attention to Perry’s upcoming seventh studio album, 143, set to be released on September 20.
This isn’t the only challenge Perry has faced with her recent music.
Her previous single, “Woman’s World,” received mixed reviews, and some fans have expressed hesitation in supporting her work due to the involvement of producer Dr. Luke. Dr. Luke, who produced both “Lifetimes” and “Woman’s World,” was embroiled in a highly publicized legal battle with pop singer Kesha, who accused him of physical and sexual abuse in 2014.
The case was settled in June 2023, but the controversy continues to affect perceptions of Perry’s music.
