Khaby Lame Net Worth 2026 -

Khaby Lame net worth is estimated at $80 million, making him one of the wealthiest social media creators in the world. The Senegalese-born internet personality rose to global fame through silent reaction videos that turned simple humor into a massively profitable brand. His success highlights how viral content, when paired with smart business deals, can generate celebrity-level earnings.

Khaby Lame Net Worth	$80 Million
Date of Birth	March 9, 2000
Place of Birth	Senegal

Early Life

Khaby Lame, born Khabane “Khaby” Lame on March 9, 2000, in Senegal, moved to Italy with his family as an infant. He grew up in Chivasso, near Turin, living in public housing with his siblings. Before fame, Lame lived a modest life and worked as a factory laborer after finishing school.

His career trajectory changed dramatically in March 2020, when COVID-19 lockdowns shut down factories across Italy, leaving him unemployed and spending time at home.

TikTok Breakthrough

During lockdown, Lame began posting videos on TikTok. Early content failed to gain traction until he discovered a format that felt natural and authentic. He started reacting to viral “life hack” videos that overcomplicated simple tasks.

Without speaking, Lame would silently demonstrate the obvious solution, ending with his now-iconic palms-up gesture and deadpan expression. The wordless humor resonated globally, cutting across language and cultural barriers.

His follower count grew at record speed, making him one of the fastest-rising creators in TikTok history.

Social Media Dominance

Khaby Lame eventually became the most-followed person on TikTok, surpassing long-established creators and cementing his place in internet history. He also built a massive following on Instagram, extending his reach across platforms.

Unlike many influencers, Lame kept his content intentionally simple even as his fame grew. This consistency helped maintain authenticity and made his videos instantly recognizable worldwide.

Khaby Lame Earnings and Brand Deals

Khaby Lame’s viral popularity translated into extraordinary earnings. He has stated in interviews that he can earn up to $750,000 per branded video, placing him among the highest-paid influencers globally.

Estimated earnings in 2022: about $10 million
Estimated earnings in 2023: around $17 million
Current annual income: approximately $20–40 million

His income comes from brand endorsements, sponsored posts, appearances, merchandise, and licensing deals. Major global brands value his broad appeal, brand safety, and cross-cultural reach.

Business Ventures and Company Sale Rumors

In early 2026, online rumors claimed that Khaby Lame had sold his company, Step Distinctive Limited, to U.S.-listed Rich Sparkle Holdings for $975 million. While Rich Sparkle confirmed an acquisition involving the company, no purchase price was disclosed.

There are no regulatory filings or credible reports supporting a $975 million cash deal. Based on available information, the transaction appears to be a strategic partnership or equity-based arrangement, not a sale that would make Lame a billionaire overnight.

Fashion, Film, and Media Appearances

Beyond social media, Khaby Lame has expanded into fashion and entertainment. He has attended major international fashion shows, collaborated with luxury brands, and become a recognizable figure in global advertising.

He also made a voice cameo in the Italian-dubbed version of Black Panther: Wakanda Forever, marking his entry into mainstream film culture.

Personal Life

Despite living in Italy since infancy, Lame did not automatically receive citizenship. In August 2022, he officially became an Italian citizen, resolving long-standing travel and visa challenges.

He became engaged to Zaira Nucci in October 2020 and generally keeps his personal life private, reinforcing his image as a grounded, self-made success.