Ziidi Money Market Fund

Safaricom PLC, in a groundbreaking move, has received approval from the Capital Markets Authority (CMA) to launch the Ziidi Money Market Fund (MMF), a new investment platform designed to revolutionize how Kenyans invest and grow wealth.

This initiative aims to make investing in capital markets more accessible, especially for Safaricom’s vast mobile customer base.

What is the Ziidi Money Market Fund?

The Ziidi Money Market Fund is a collective investment scheme that allows individuals to pool their resources for investment in low-risk, short-term financial instruments like government securities and commercial papers.

By being available on the M-Pesa platform, Safaricom aims to tap into the convenience of mobile money, making the fund easily accessible to millions of Kenyans.

In collaboration with three reputable fund managers—Standard Investment Bank, ALA Capital Limited, and Sanlam Investments East Africa Limited—Safaricom is looking to provide a diversified investment option that offers unit holders a way to grow their money steadily, with minimal risk.

Why is Ziidi Money Market Fund Important?

This fund marks a significant milestone in Kenya’s financial inclusion efforts.

With the approval from the Capital Markets Authority (CMA), the Ziidi MMF is poised to serve as a gateway for individuals to diversify their investments.

Wycliffe Shamiah, the CEO of CMA, emphasized that this initiative aligns with Kenya’s broader financial inclusion strategy, offering a safe and easy route to investing in capital markets.

Moreover, this launch is part of Safaricom’s broader strategy to expand its footprint in the financial services sector.

The M-pesa platform, already a household name for mobile payments in Kenya, will now serve as the medium for customers to invest, offering an unprecedented level of convenience.

Benefits of the Ziidi Money Market Fund

Ease of Access

The ability to access the Ziidi MMF directly from M-Pesa means that even individuals with no prior experience in the stock market can begin investing in just a few clicks.

Low Minimum Investment

The fund is designed to cater to a wide range of investors, from beginners to seasoned ones. The low minimum investment requirement ensures that everyone can participate, regardless of their financial standing.

Diversified Investment

The fund’s portfolio will include a range of short-term, low-risk financial instruments, making it an ideal choice for individuals who are looking to invest without the volatility of the stock market.

Financial Inclusion

By opening up the world of investment to the average Kenyan, this initiative is expected to help more people build wealth and secure their financial futures, a key aspect of the government’s financial inclusion agenda.

The Ziidi Money Market Fund is expected to disrupt the traditional investment market in Kenya, making it easier for people to grow their savings and plan for the future. By offering an easy-to-use platform, backed by strong institutional partners, it sets a new standard for financial inclusion and mobile-based investments in Kenya.

With this move, Safaricom and its partners are not just offering an investment opportunity—they are changing the game in how Kenyans interact with their financial futures.

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