British singer PinkPantheress never aimed for fame when she began sharing her music on TikTok in 2020. Initially, she preferred to stay anonymous while focusing solely on her music.
“Back then, I wasn’t trying to have an identity,” PinkPantheress told Complex. “I was just pushing the music. Being anonymous sparked curiosity, which made people want to know who I was.”
During the early days of the COVID-19 pandemic, PinkPantheress used her time in isolation to experiment with her sound. The result was a distinctive style reminiscent of early 2000s pop, evident in viral tracks like “Pain” and “Passion.” “Being in my house during COVID helped me think about the music from a different angle,” she said.
Since gaining popularity on TikTok, PinkPantheress has continued to evolve her sound while expanding beyond the platform. She has collaborated with artists like Ice Spice on the hit “Boy’s a liar Pt. 2” and released her debut album, Heaven Knows. The album, a 13-track project lasting 34 minutes, has been well received by critics. PinkPantheress faced some criticism in May for her choice of shorter songs, but she clarified that it was simply her personal preference and not a reflection of her musical knowledge.
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In a recent interview, PinkPantheress shared her thoughts on her tour, her relationship with fame, and the impact of TikTok on artist discovery.
On Her Recent Tour
“My tour was really fun,” she said. “I loved receiving random gifts from fans, especially since it was my birthday during the tour. It was nice that people remembered.”
On Performing for Large Crowds vs. Early Talent Shows
Reflecting on her early performances, PinkPantheress noted, “When I was younger, I wasn’t the one singing at my talent show; I was just there for support. Now, I’ve developed stage fright that I didn’t have before. I put a lot of pressure on myself to perform well.”
On Her First Show at The Pickle Factory
She described her first show as “a special performance” despite it being “not great.” “I felt a lot of love from the audience, which made it worthwhile.”
On the Difference Between Her Early and Current Artistic Persona
“I haven’t changed much as a person,” she said. “There’s more stage fright now, but otherwise, I’m pretty much the same.”
On Promoting Her Music
PinkPantheress has been criticized for not heavily promoting her music. She explained, “I don’t like self-promotion. If people are interested, they will find my music. I don’t want to shove myself in people’s faces.”
On Fame and TikTok
She acknowledged that TikTok has changed since she started using it. “It’s harder now to make an impact on TikTok because it’s so saturated with music,” she said. “Back then, being anonymous helped people connect with my music. Today, it might not have the same effect.”
On the Perception of Her Music
PinkPantheress expressed frustration with the term “TikTok music.” “It’s often used to belittle talented artists. My music is not just ‘TikTok music.’ It’s a reflection of the effort and creativity involved.”
On Her Fans and Online Attention
She noted that while she appreciates her supportive fans, some online comments can be unsettling. “I hope those who make weird comments can channel that energy into loving my music instead.”
