Charlie Sloth Net Worth and Career -

Charlie Sloth is an English musician, actor, and TV personality, best known for his radio work and music ventures. As of 2025, his net worth is estimated at $30 million. He gained fame hosting BBC Radio 1 and Radio 1Xtra shows and is widely recognized for his segment “Fire in the Booth,” which has become a key platform for hip hop artists worldwide. Here is a look of Charlie Sloth net worth and career.

Early Life

Charlie Sloth was born Ian Rouillon on August 20, 1981, in Camden, London, to Ian Sr. and Sharon. He attended Haverstock School and grew up immersed in London’s vibrant music culture, which inspired his later career in hip hop and radio.

Radio Career

Sloth rose to prominence as a BBC Radio 1 DJ, hosting the daily drive-time show from 2012 to 2017. He later moved to the late-night program “The 8th”, which featured content not typical on BBC radio, including adult themes and unfiltered discussions.

His other major BBC program, “The Rap Show,” featured the now-famous “Fire in the Booth” segment, where artists such as Drake, Stormzy, Migos, Tinie Tempah, Lowkey, and Bugzy Malone performed freestyles. This segment has cemented Sloth’s reputation as a key tastemaker in the UK and international hip hop scenes.

Music and Production

Charlie Sloth has released multiple mixtapes, starting with “The Big Boot” (2004) and including titles like “Secret Society,” “Hard Being Good,” “The Black Book,” and “Hood Heat Vol. 1 & 2.” In 2017, he released his debut studio album, “The Plug,” which features collaborations with artists such as Giggs, Ace Hood, Jadakiss, Sean Kingston, and Stormzy.

He has also produced and curated weekly online content, including the 59-episode series “Being Charlie Sloth” on WorldStarHipHop.com.

Apple Music and Roc Nation

After leaving BBC Radio 1 in 2018, Sloth joined Apple Music, bringing over “The Rap Show” and “Fire in the Booth”. He curates playlists and continues to influence the hip hop and grime scene globally. In 2020, he signed a partnership with Jay Z’s Roc Nation, further expanding his reach in music management and talent development.

Business Ventures

Charlie Sloth has diversified into business, most notably with Au Vodka, a premium vodka brand. Initially launched by entrepreneurs Charlie Morgan and Jackson Quinn in 2016, Sloth joined as an investor and brand ambassador. The brand now produces 35,000 bottles per day across more than 40 countries and 32 US states, contributing significantly to his wealth.

Additionally, Sloth owns his record label and publishing company, Grimey Limey, further adding to his business portfolio.