Hailey Bieber is turning up the heat — and the internet is taking notice.
The Rhode skincare founder stripped things back to the bare essentials in a daring new photo shoot, posing wrapped in nothing but crisp white bed sheets.
Smiling confidently, Hailey gathered pillows and sheets around her body as she lounged in a plush, all-white bed, projecting effortless sex appeal with a playful edge.
The images were shared on Instagram on Friday and quickly sent fans into a frenzy.
The sultry post also included a steamy mirror selfie, where Hailey showed off her toned figure in boy-short underwear and a fitted white long-sleeve crop top.
In another shot, she crouched low on the floor in the same outfit against a bold yellow backdrop, giving the shoot a mix of intimacy and high-fashion attitude. Rounding out the carousel was an artsy close-up of water draining from a sunshine-colored sink.
“butter color kitchens,” she casually captioned the post, letting the visuals do the talking.
Fans wasted no time flooding the comments with praise. “Oh Hailey, don’t you ever get tired of being iconic?” one admirer wrote. Another gushed, “Get you a girl who can do both: look like an angel and look like the hottest mom!” One fan even gave a nod to her husband, pop superstar Justin Bieber, commenting, “Dang Justin, you’re so lucky.”
The provocative shoot caps off an especially bold week for the 29-year-old model and entrepreneur.
Earlier in the week, the new mom — who shares one-year-old son Jack Blues with Justin — posted jaw-dropping photos of herself in an animal-print, lace-up Roberto Cavalli swimsuit that left little to the imagination. “ready!” she wrote alongside the revealing look, signaling her full return to headline-grabbing fashion moments.
Then on Tuesday, Hailey paid homage to supermodel royalty by recreating one of Gisele Bündchen’s most iconic Victoria’s Secret images. In a playful video for the lingerie brand, Hailey lounged inside the bottom drawer of a wooden dresser, casually painting her toenails while wearing a pink-and-black polka-dot bra and matching panties.
The original moment dates back to the Victoria’s Secret Spring 2001 catalogue, when Bündchen posed in a nearly identical setup. Hailey’s modern take was captioned, “because Valentine’s Day commands main-character energy,” with a follow-up post anointing her “our queen of hearts.”
By Wednesday, the skincare mogul raised temperatures even further, sharing sizzling mirror selfies in fiery red Valentine’s Day lingerie. Just two days later, she was back again — confidently baring it all beneath nothing but bed sheets.
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