Kim Kardashian’s shapewear powerhouse SKIMS has officially reached a staggering $5 billion valuation, marking yet another major milestone in the reality star’s evolution from pop-culture icon to global business mogul.
The brand — co-founded by Kardashian and fashion executive Jens Grede in 2019 — announced the new valuation following a $225 million capital raise, led by Goldman Sachs Alternatives with additional participation from funds affiliated with BDT & MSD Partners. The latest round adds a full $1 billion to SKIMS’ previously reported 2023 valuation, cementing its place among the most valuable privately held fashion labels in the world.
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In a celebratory statement, Kardashian, who serves as Chief Creative Officer, credited her team’s dedication for helping SKIMS evolve from a shapewear disruptor into a dominant player in the global apparel market.
“Today’s announcement validates the hard work of our incredible team and partners who have helped us reach this exciting new chapter, becoming a global omnichannel retail brand,” Kardashian said. “We can’t wait to take SKIMS to the next level as we continue to innovate and set the standard for our industry.”
The announcement also comes as SKIMS prepares to expand its physical retail presence, with a new store set to open in Nashville, Tennessee — the latest in a series of planned flagship locations across the United States and Europe.
From Viral Launch to Global Powerhouse
What began as a shapewear brand focused on inclusive sizing and body positivity has since transformed into a fashion and lifestyle juggernaut. SKIMS’ success has been fueled by a combination of sleek design, effective celebrity marketing, and Kardashian’s unrivaled digital influence.
In just six years, the label has rolled out high-profile collaborations with the NBA, the U.S. Olympic Team, and global music icons like Lana Del Rey and Charli XCX. Most recently, SKIMS launched a full activewear collection with Nike, further solidifying its position in the athleisure space.
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Industry insiders estimate that SKIMS could surpass $1 billion in net sales this year — a rare feat for a fashion brand founded less than a decade ago.
Redefining Modern Shapewear
Since its debut, SKIMS has stood out for its focus on comfort, versatility, and inclusivity — principles that have resonated with consumers worldwide. The brand’s signature sculpting bodysuits, seamless underwear, and loungewear collections have become wardrobe staples for millions, with frequent sellouts and viral social media moments driving sustained demand.
Kardashian has described SKIMS as “solutions-oriented,” designed to help people feel confident in their own skin. Its neutral-toned aesthetic and clever marketing have redefined what shapewear can be — not a hidden layer, but a fashionable statement piece.
The Business of Influence
Beyond the numbers, SKIMS represents a masterclass in modern celebrity entrepreneurship. Kardashian leveraged her global platform, with over 360 million Instagram followers, to build a brand that thrives on both aspiration and accessibility.
Her ability to blend authenticity with innovation has made SKIMS a case study in how celebrity-driven businesses can transcend personality cults to become sustainable, standalone brands.
Fashion analysts point out that SKIMS has managed to balance Kardashian’s personal brand with strong business fundamentals — a strategy that has drawn comparisons to Rihanna’s Fenty empire and Kylie Jenner’s cosmetics success.
