What Is The Best Time To Post On Pinterest?

Pinterest is a visually-driven platform that thrives on user engagement. To maximize the visibility of your pins, timing is crucial. Many people ask what is the best time to post on Pinterest. Today you have the answer. The best time to post on Pinterest varies depending on your target audience and location, but certain global trends can help you optimize your pinning schedule.

What is The Best Time to Post on Pinterest?

While Pinterest users are active throughout the day, there are specific times when engagement tends to spike across different time zones.

• U.S. and Canada (EST/CST/PST): The best time to post on Pinterest for users in North America is typically between 8 PM and 11 PM EST (5 PM – 8 PM PST, 7 PM – 10 PM CST). During these hours, people are more likely to be relaxing at home, browsing Pinterest for inspiration.
• Europe (GMT/CET): In Europe, the optimal time to post is between 8 PM and 10 PM GMT (9 PM – 11 PM CET). Many users are winding down in the evening, making it an ideal time for pinning.
• Australia and New Zealand (AEST/NZST): For audiences in Australia and New Zealand, the best time to post is in the evening, from 8 PM to 11 PM AEST (10 PM – 1 AM NZST). These times align with when users are most active on the platform.
• Asia (IST/SGT): In Asia, the ideal times to post are from 6 PM to 9 PM IST (8:30 PM – 11:30 PM SGT). Evening hours are when users are most likely to engage with content on Pinterest.
• South America (BRT/ART): In South America, the best time to post is from 7 PM to 10 PM BRT (6 PM – 9 PM ART), aligning with evening browsing habits.

Best Days to Post on Pinterest

In addition to specific times, the day of the week can also impact the success of your pins. Globally, certain days are more favorable for posting on Pinterest.

• Best Days: Saturday and Sunday are generally the best days to post on Pinterest. Weekends are when users have more free time to browse and engage with content. In fact, according to Pinterest’s own data, Saturdays see the highest engagement rates across all time zones.
• Midweek Bonus: Tuesday and Thursday evenings also show higher engagement, particularly in the U.S. and Europe. Pinning during these times can help you reach users who are looking for midweek inspiration.

Also Read: How To Improve SEO On Pinterest

Time Zones to Consider

If you have a global audience, it’s important to consider the different time zones. Scheduling your pins to coincide with peak activity in various regions can help maximize your reach.

• U.S. and Canada: To reach the widest audience in North America, consider posting around 9 PM EST. This time works well across all U.S. time zones and reaches Canadian audiences as well.
• Europe: For European audiences, aim to post around 8 PM GMT. This time will be effective across the U.K. and much of Western Europe.
• Australia/New Zealand: A good time to reach these audiences is around 9 PM AEST (11 PM NZST), which aligns with peak evening activity.
• Asia: Posting at 8 PM SGT can capture audiences in Singapore, Malaysia, and other parts of Southeast Asia, while also reaching Indian audiences at around 5:30 PM IST.
• South America: Posting at 8 PM BRT will target the evening browsing habits of users in Brazil and Argentina.

How to Utilize Pinterest Analytics

To further refine your posting strategy, use Pinterest Analytics to monitor when your specific audience is most active. This tool allows you to track engagement patterns, providing insights into the best times to post based on your followers’ behavior.

• If you notice a particular time or day when your pins perform exceptionally well, adjust your posting schedule to capitalize on that trend.
• According to Pinterest, accounts that consistently post during peak times can see up to a 200% increase in engagement compared to those that post sporadically.

Tools for Scheduling Pins

Managing different time zones and peak times can be challenging, especially if you have a global audience. Thankfully, there are several tools available to help you schedule pins for optimal times.

• Tailwind: This popular Pinterest scheduling tool allows you to automatically schedule pins for the best times based on your audience’s engagement patterns. Tailwind’s SmartSchedule feature is particularly useful for managing global pinning strategies.
• Buffer: Another scheduling tool that supports Pinterest, Buffer allows you to queue up pins and post them at specific times across different time zones.
• Hootsuite: Known for social media management, Hootsuite also offers Pinterest scheduling, making it easy to maintain a consistent posting schedule that aligns with global peak times.