Dakota Johnson is turning heads with her bold new campaign for Calvin Klein, where the actress becomes the brand’s latest face for Spring 2026.
In one striking image from the campaign, the 36-year-old star poses in baggy jeans and nothing else while sitting on a grand piano, highlighting the brand’s signature minimalist style.
The campaign was directed and photographed by Gordon von Steiner, and follows Johnson through a relaxed day at home inside a stylish mid-century house. Throughout the shoot, she is seen lounging on a sofa, sitting casually on a pool table, and relaxing by the pool with a book placed across her lap.
A short video accompanying the campaign shows Johnson narrating over a voicemail message about a movie script she has just read.
“She’s so… wild. That scene, I’ve never seen anything like that before,” she says in the clip.
The video then shifts to playful moments around the house. Johnson dances around a bedroom wearing low-rise baggy jeans priced at $149, grabs two pomegranates from the refrigerator to cover her chest, and closes the door with a cheeky hip bump before delivering the brand’s famous tagline: “Do you have your Calvins on?”
Johnson, who launched the TeaTime Book Club in 2024, also appears poolside in another image. In the scene, she sunbathes wearing the Icon Cotton Modal Ultralight Balconette Bra, priced at $52, while reading a novel.
Speaking about the campaign, Johnson said she appreciates the effortless style associated with the brand.
“Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on,” she said. “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just being is the sexiest thing.”
The campaign marks one of Johnson’s boldest fashion collaborations yet, even though the actress is already known for her daring red-carpet looks. In an interview with Vogue Germany last year, she brushed off criticism that some of her outfits are too revealing, saying she simply does not worry about such comments.
Johnson, the daughter of actors Don Johnson and Melanie Griffith, now joins a long list of famous faces associated with Calvin Klein.
Just weeks before the campaign launched, she attended the brand’s Fall 2026 show at New York Fashion Week, where she sat front row between supermodel Brooke Shields—whose iconic 1980 Calvin Klein campaign became advertising history—and Jennie of the K-pop group Blackpink.
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