Shammi Prasad, born on February 1, 1993, in Brisbane, Australia, has become one of the most recognizable social media entertainers in the world. Widely known simply as Shammi, he built his career through bold pranks, humorous challenges, and high-energy lifestyle content on Facebook, YouTube, Instagram, and TikTok. With millions of followers across the globe, he has transformed his digital influence into a thriving business empire. Here is a detailed look of Shammi Prasad net worth.
Early Life & Family Background
Shammi was born and raised in Brisbane to a close-knit Indian-Australian family. His parents, Mr. and Mrs. Prasad, supported his creative personality from childhood. He has three brothers—Jayden, Jashan, and Kailash—with Jayden Prasad notably recognized as a professional footballer who has represented Australia.
Growing up in a culturally rich environment, Shammi embraced both his Indian roots and Australian upbringing. He practices Christianity and has often acknowledged the role his family’s values played in shaping his disciplined yet adventurous lifestyle.
Rise to Fame: From Social Media Beginner to Global Star
Shammi’s content-creation journey began in 2014, when he uploaded his first Facebook video titled “That feeling the Day before Pay Day!”. His humor quickly caught on, and within months his prank videos started going viral.
Breakthrough
His fame skyrocketed after he executed one of his most daring stunts—jumping off the terrace of the 50-storey Meriton building in Southport, Queensland. While controversial, the stunt drew massive attention and helped cement his identity as an extreme entertainer.
Collaborations
As his brand expanded, Shammi collaborated with other influencers and entertainers, boosting his reach and creating a tight-knit content community. These partnerships enriched his video style and broadened his global fanbase.
Social Media Presence
Shammi dominates multiple platforms, each contributing significantly to his fame:
YouTube
- Shammi LTD – 2.2M subscribers
- Shammi Vlogs – 655k subscribers
- Additional channels: Makin Memories, UNCUT KITCHEN, and Memory Land
His YouTube videos—ranging from pranks to lifestyle vlogs—have accumulated nearly a billion views.
Arguably his biggest platform:
- 20 million followers on his main page
- Additional pages: Shammi x Friends (3.5M followers)
- Facebook Group: Shammi Prasad Official with over 660k members
Instagram & TikTok
- Instagram: 2 million followers
- TikTok: 8 million followers and 130M likes
His multi-platform consistency is one of the major contributors to his commercial success.
Shammi Prasad Net Worth (2025)
As of 2025, Shammi Prasad’s net worth is estimated at $13 million.
Income Sources
- Facebook monetization
- YouTube ad revenue
- Brand endorsements & sponsorships
- Merchandising
- Events and digital campaigns
Estimated Earnings
- Annual Income: $5 million
- Monthly Income: Over $80,000
Shammi’s financial trajectory continues to rise thanks to his massive viewership and business diversification.
Personal Life
Past and Current Relationships
Shammi previously dated influencer Paige Garretty, who appeared in many of his vlogs. After their breakup, he kept his personal life private until confirming his relationship with Sarah Rae Yong, a popular model and Instagram star. Sarah features frequently in his pranks and lifestyle clips.
Luxury Lifestyle & Residence
Shammi currently lives in an extravagant mansion on the Gold Coast, Queensland. His housemates include:
- Brother Jayden Prasad
- Friends Austin Gosney and Blake Melbourne
His home often appears in vlogs, showcasing modern interiors, luxury vehicles, and a vibrant party lifestyle.
Controversies
Shammi’s bold stunts often trigger media attention. Notable incidents include:
- An infamous incident at the Melbourne Cup, where he turned off the venue’s projector, causing chaos.
- His YouTube series “How to Annoy Your Mates Off,” which draws both criticism and millions of views.
Despite backlash, these controversies often boost his popularity, making him one of the most polarizing yet successful figures in online entertainment.
Future Plans
Shammi aims to expand into:
- Podcasting
- Travel documentaries
- A digital media company producing large-scale entertainment content
He also plans to mentor upcoming creators and potentially publish a book about his journey.
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