Ben Affleck is gearing up for another blockbuster Super Bowl moment — and this time, his Dunkin’ commercial is packed with more star power than a box of Munchkins.
According to exclusive insider reports, the actor-director has recruited an all-star cast for his newest Dunkin’ adventure, including Jennifer Aniston, Matt LeBlanc, Jason Alexander, Tom Brady, Alfonso Ribeiro and Ted Danson. In a nostalgic twist, Danson will reportedly reprise his iconic Cheers role as Boston barkeep Sam Malone.
The secretive project, cheekily titled “Good Will Dunkin’,” nods to Affleck’s 1997 Oscar-winning classic Good Will Hunting and has been filming on an ultra-secured Los Angeles set. Sources say production has taken secrecy so seriously that staff have been required to tape over the cameras on their phones.
Affleck — who is producing, directing and starring in the commercial — appears to be crafting yet another Dunkin’ mini-epic. True to form, the spot pays homage to his beloved hometown of Boston. New England Patriots legend Tom Brady returns after his fan-favorite appearance in the viral 2023 “DunKings” ad, while Danson’s Cheers character adds an extra dose of Beantown nostalgia.
The commercial also promises a major ‘90s TV reunion. Aniston and LeBlanc, beloved globally for Friends, will share the screen once again, while sitcom favorites Jason Alexander (Seinfeld) and Alfonso Ribeiro (The Fresh Prince of Bel-Air) round out the ensemble. And yes — fans are already hoping Ribeiro brings back his iconic Carlton dance.
The upcoming ad follows Affleck’s star-studded 2025 Super Bowl spot, which featured former Patriots coach Bill Belichick, Donnie Wahlberg, comedian Druski, Succession star Jeremy Strong, Kevin Smith, Jason Mewes and Affleck’s brother Casey.
Affleck has become one of Dunkin’s most valuable collaborators in recent years. His 2024 ad teamed him with longtime friend and Good Will Hunting co-star Matt Damon — plus then-wife Jennifer Lopez — just months before the couple’s highly publicized split. The year before, Affleck, Damon and Brady appeared as fictional boy band The DunKings, a commercial that quickly went viral.
Yet despite all the big-budget productions, Affleck’s most iconic Dunkin’ moments remain the candid paparazzi photos of him juggling coffees and donut boxes — images that have inspired countless memes and endeared him to fans worldwide.
The actor has been a vocal Dunkin’ devotee for years. “I have Dunkin’ Donuts every day,” he told Collider in 2019. “People are always like, ‘Where is that? Is that near here?’ So I feel like I’m spreading the word.”
