The rise of digital marketplaces and increased internet access in Kenya has opened up new opportunities for entrepreneurs to make money online. With more people shopping on their phones, social media platforms becoming marketplaces, and reliable delivery services expanding nationwide, starting an online business has never been more practical. Today, online selling is not limited to physical products alone—it includes services, digital products, and subscription-based models.
Below is a detailed look at some of the best online selling businesses in Kenya, how they work, and what you need to get started.
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Fashion and Clothing Sales
Clothing continues to be one of the highest-selling product categories online. Many Kenyans shop for outfits through Instagram, Facebook Marketplace, TikTok Shops, and WhatsApp groups.
What to sell:
- Thrift clothing (mitumba)
- New boutique clothes
- Shoes and handbags
- Children’s wear
- Office wear and uniforms
Why it works: Fashion is always in demand, and photos and short videos make marketing easy.
What you need to start:
- Reliable supplier (Gikomba, Eastleigh, Kamukunji, or direct importers)
- Strong social media presence
- Delivery partnerships with run-your-errands and courier apps
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Cosmetics and Beauty Products Store
Beauty products such as perfumes, wigs, natural hair oils, and skincare items sell extremely well online—especially among women aged 18–40.
Hot-selling products:
- Human hair wigs
- Fragrances
- Skincare products (e.g., serums, sunscreen, acne care)
- Nail kits and press-on nails
Why it works: This sector relies heavily on trust, reviews, and Instagram/TikTok promotion.
Tip: Be honest about product quality to earn repeat customers.
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Selling Smartphones and Accessories
Smartphones are essential in daily life, and many buyers prefer negotiating online before picking up items or receiving deliveries.
Products to sell:
- New and refurbished phones
- Screen protectors and phone cases
- Chargers, earphones, Bluetooth speakers
What you need:
- A supplier at competitive pricing (Luthuli Avenue, online wholesalers, or importers)
- Payment security measures to build trust
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Online Grocery and Fresh Produce Delivery
Urban residents, especially in Nairobi, Kisumu, Mombasa, and Nakuru, increasingly prefer having groceries delivered to their homes.
What to sell:
- Fresh vegetables
- Fruits and cereals
- Eggs and milk
- Packaged household items
Why it works: Busy lifestyles and convenience-driven shopping habits are growing.
Key strategy: Focus on fast delivery and quality packaging.
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Digital Products and Online Services
This is one of the fastest-growing sectors because it requires little to no inventory.
Examples include:
- E-books and e-learning materials
- Graphic design and branding
- Website creation and hosting
- Social media management
- CV writing services
- Online tutoring
Why it works: High demand and scalability, with minimal overhead costs.
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Home Décor and Interior Items
Interior décor has gained popularity, especially on Instagram and TikTok where people showcase beautiful living spaces.
What to sell:
- Throw pillows, wall art, carpets, artificial plants
- Customized name signs and LED lights
- Minimalist shelves and décor frames
What helps you stand out: Aesthetic photos and trust in delivery quality.
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Baby and Maternity Products
Parents are among the most consistent online buyers.
Hot-selling items:
- Baby clothes & shoes
- Diaper bags and carriers
- Toys and educational materials
- Breast pumps and feeding kits
Key advantage: High repeat purchases as babies grow quickly.
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Kitchen and Household Essentials
These include practical, everyday-use products which are always in demand.
Examples:
- Storage containers
- Glassware and cookware
- Water dispensers and electric kettles
Where to source: Kamukunji, Gikomba, online wholesale sites.
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Fitness and Wellness Products
More Kenyans are becoming health-conscious.
Products:
- Resistance bands
- Workout mats
- Supplements
- Home gym equipment
Marketing platform: TikTok is especially strong for demonstrating fitness products.
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Selling on E-commerce Platforms
Instead of building your own shop, you can sell through established platforms.
Popular marketplaces in Kenya
- Jumia
- Kilimall
- Copia
- Facebook Marketplace
- SkyGarden (where available)
These platforms provide exposure and integrated logistics.
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